Ball State Sports Link, a national leader in digital sports production, has rebranded its multiple Emmy-award winning all-access show on Ball State Men’s Basketball for 2017-18.
Formerly known as Out of the Shadows, the monthly show has now been transformed into a weekly series throughout the season called The Process, presented by Stoops Buick GMC.
The Process will still provide the same access to and feature storytelling on the team, but will expand to more stories surrounding the program and now deliver those in shorter, more consumable content on digital platforms each week.
Fifth-year head coach James Whitford has again granted Sports Link exclusive access to the team, the locker room, team functions, road trips and more. Members of the team are also providing feature and content ideas.
“Ball State Sports Link is a tremendous asset for our university, our athletic department and our basketball program,” Whitford said. “The quality of their work is exceptional, and their professionalism is outstanding. We are excited to move into season five, the new brand and delivery of the series.”
This season, senior Matt Craig is the executive producer of the series, while junior Connor Nichols is the associate producer. Multiple digital sports production students from Sports Link will work on the production crew throughout the season.
Additional series distribution will be available through ballstatesports.com and Ball State’s social media platforms (@bsusportslink and @BallStateMBB).
Ball State returns a veteran group from its back-to-back Mid-American Conference West Division championship teams.
“We have a lot of returning guys who have been here for a long time, and they’re very far along in knowing the way we try to play,” Whitford said. “And we have a lot of new guys where everything is completely new, and it’s really about getting the new guys up to speed quickly. But we have more experience returning than we’ve ever had since I’ve been here.”
The Cardinals welcome back two of the top 3-point shooters in program history in seniors Francis Kiapway and Sean Sellers. Both enter their final season ranked among the top five in Ball State annals for career 3-point makes. Another excellent shooter, Jeremie Tyler rounds out the three-man senior class.
Add redshirt sophomore Tahjai Teague in with the junior and seniors, and the Cardinals have six scholarship players in either their third or fourth year with the program.